Segmentation of nivea sun

The brand stretched itself by sub-branding to many new segments, always nursing the core mother brand NIVEA and its Gestalt. InBeiersdorf spent 38 million on its new and improved research and development center in Germany, making it the largest and most modern skin research center in the country employing over scientists.

Segmentation of nivea sun

The first half of the assignment deals with the adoption of market orientation as a key principle for guiding the new business as well as the existing one. It gives a clear picture of the role of market orientation in the business industry and how it helps to achieve the business goals and the objectives.

The second half of the assignment looks at the advantages and the disadvantages of the mass marketing and the market segmentation. It analyses how both these forms of marketing helps in the business context. Hire a custom writer who has experience. It's time for you to submit amazing papers!

A market oriented business identifies the needs of the customer and will start the process of production of that service or goods which will fulfil the customer needs. Benefits of market orientation: The term market orientation implies an extended view giving equal importance to the customers and the competitors Kotler and Armstrong, Market orientation helps the company to achieve some benefits which are as follows: A market oriented company fulfils the expectations of the customer by communicating and identifying about their needs.

The company implements the right process and steps in order to develop the product or service. The market orientation helps the company to be in a very good position in the competitive business environment.

The company or the organisation will conduct research to identify the opportunities in the market. Communication is the best possible way to identify the needs of the customers. The organisation with market oriented approach conducts research to know about the strategies of their competitors and the needs of the customers as well.

The company implements the plan accordingly to fulfil the customers needs and thereby increasing the profitability of the company Slater and naver, The customer needs are giver the prior importance than the production process in a market oriented organisation.

This helps the organisation to identify the needs of the customer and implement plans accordingly. In this way the production needs and the marketing needs are linked. The market oriented approach helps the company to be more responsible to meet the demands of the customer in order to stay in the competitive market environment Narver and slater, The best example of an organisation which can be given in this perspective is the Kerala Tourism development corporation.

They have made a great progress in the last few years due to the market oriented approach. They identified the tastes and preferences of the Foreign tourist who visit kerala, south India.

They accordingly implemented the plans to help satisfy the needs of the tourists. The main characteristic feature of a market oriented firm is the extensive research which they use in order to identify the needs of the customers and satisfy them.

They give more importance to the customer needs than to the product process. Market oriented organisations give more importance to the highly innovative production techniques and offer services to customers like delivery, warranty, after sales service etc.

The immediate and strong response to the marketing intelligence is one of the major benefits of market oriented firms. They target the selected market segments, design the new products and modify the existing products to fulfil the customer needs Kohli and jaworski, The commitment of the employees increase along with the increase in the market orientation.

It also increases the benefits of the employees like psychological and social which the employees spawn from the organisation. This will automatically result in better co-ordination between the employees of various departments which in turn will help the company to achieve its goals and objectives.

This in turn will give employee the job satisfaction and commitment towards the organisation Jaworski and kohli, Barriers to marketing orientation: One of the major barriers to the market-orientation is the imperfection of the employees due to lack of experience, lack of skill and political activity.

The negative impacts of the politics which is prevailed inside the organisation along with the conflict can be a major barrier Robertson,Oct 09,  · The global sun care products market is expected to post a CAGR of close to 5% during the period , according to the latest market research report by Technavio.

1 Developing a marketing plan Introduction The NIVEA® brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers, deodorant and shower products.

Marketing Strategy Nivea Sun Case Study dissertations et fiches de lecture Marketing project nivea the brand: {draw:frame} The brand Nivea is the number one .

Market Segmentation. What are the different segments within the market and how are those individual segments performing?

Consumer. Consumer behaviors. Figure Beiersdorf sun protection roll-on launches under the NIVEA Sun brand, ; Convenience is king.

Segmentation of nivea sun

Figure Top fastest-growing and fastest-declining claims in the UK sun. The market segmentation strategy of Nivea as shown in the above diagram says it all how well individual and consumer requirements are fulfilled.

Basically a product or a service to be successful one requires segmenting the market in sub-segments. With this segmentation strategy, NIVEA Sun was able to identify customer segments and launched new products in order to more closely meet the needs of different types of consumers.

Some examples of their new products are.

Nivea Sun Protection Products: A Case Study in Market Segmentation - Research Now SSI Blog